About Us


Jupe de Abby is a women’s fashion boutique that specializes in a wide variety of modest skirts, dresses and faith-based apparel. Many call us ‘skirt heaven’ and you can probably see why! For those who wonder where our name comes from, the word Jupe means skirt in French and the owner’s name is Abby, so its translation is "Abby's Skirts". Our passion is to help ladies feel beautiful, stylish and confident with the way they dress, without compromising their modesty.

Our Story

Jupe de Abby was founded by owner Abigail Morales (at the age of 20). The company first started as a home based business and since has evolved into a full-blown company. At first, Abby’s initial thought was that this would only become a hobby where she would be able to help ladies from her church and other churches in her city find modest and affordable denim skirts. Little did she think, that desire God placed in heart would grow the way that it has today.

On June 11, 2011, she hosted her first homebased Grand Opening Skirt Party, where she held a mini fashion show, offered giveaways and gave women the opportunity to shop for what they were really looking for, skirts. The party was a great success and word about this small start-up company began to spread fast.


After one year of selling locally, a national demand began to grow. On June 11, 2012 the company launched its first official website wwwjupeinc.com. God continue to put the right people by Abby’s side to help her grow the company. As sales began to grow, so did inventory. Abby knew she could not continue this just as a home based business. On October 5th, 2013 Jupe opened its first storefront at 2225 Clifford Ave, Rochester, NY 14609.

 The location was opened Wednesday, Friday and Saturday. This location was a huge blessing to so many ladies. It became common for visitors out of town to drive 1-3 hours distance just to shop. After 2 years, the company grew out of its Clifford location and moved.

 The  Jupe de Abby Store is currently located at 928 W. Ridge Rd Rochester N.Y 14615. All items available online are also available for purchase at this location.

 The shop is opened:

                        Tuesday - Friday                            11:00am - 5:00pm

                        Saturday                                          11:00am - 4:30pm

                        Sunday & Monday                               CLOSED


If you are traveling from out of town, its recommended that you contact us at supoprt@jupedeabby.com before traveling to make sure there are no adjustments made to the schedule.