Owners Testimony


My name is Abigail Morales, but most people call me Abby and I am the owner of Jupe de Abby. I'm 26 years old and recently graduated with my Bachelor’s degree in Business Administration (May 2016). On August 21st, 2016 I married my best friend Christopher Morales. We currently don’t have any children YET, but we’ll see what the new year brings ;)

 So, on this page, I wanted to share a little bit about myself and how Jupe de Abby all came about. I pray that my story and testimony will inspire another person’s walk with God : )

 In the beginning of 2010, I found myself going through what most girls would call “a devastating break-up”.  Yeah, you know one of those moments where you feel sad, lost and confused on who you are and what you want to do with your life? YUP! That was me. I went through a stage in where I felt frustrated with God for what I believed he “allowed me to go through”. Yet I knew that if I ever wanted to overcome this moment in my life, I would need him, because only he could heal my heart.

I think one of the reasons why this moment was so hard for me was that for the first time in my life, I felt as if I didn’t have control. And if you know me, you know I love to have me some control lol I was always the type to have a plan, excel in school and succeed in whatever I put my mind to do, but things in my life, just weren’t going the way I had planned.

I felt extremely frustrated and distant from God. I remember one day praying in my room, promising him (like we all do) “God if you heal my heart I PROMISE I'll do whatever you ask me to do.” Serving a God that responds, (which he certainly did!) he began to minister to me, in a way that changed my life forever.

My relationship with God became more intimate. A love grew inside of me so deep for him that all I desired was to be where he wanted me to be, to say what he wanted me to say, to do what he wanted me to do and to HAVE WHAT HE WANTED ME TO HAVE.

I became very active in my church and in the calling he gave me, the gift of service. The Lord began to call me into leadership within my church and asked me to do things I had never done before like, teaching Sunday School classes and becoming the church’s Special Events Director. He even began calling me to preach more in my church, services out in the streets and other churches. Always remembering that promise I made him and the gratitude I felt for what he had done in my life I could never find the way to say no.

 I had recently started college in September 2009 and was majoring in dental hygiene but I was struggling in my studies. (maybe it was because I disliked science ALOT!!! Lol) So, I finally asked the Lord "Ok, God what is it that you want me to do?" He then put a desire in my heart to want to help women in my church and churches in my city find modest denim skirts, which were and still are extremely hard to find.  After some time, that desire he put in me continued to grow and I began to plan.

I stayed in college and changed my major to Business Administration and graduated in 2012. In 2013 I continued my studies for Bachelors and open my first storefront in October of that year. By this time, I also worked in a hospital part time, had the store open only 3 days a week and juggled school.

 After 4 ½ years of being single and waiting on God I began to date my husband, Chris. Chris was the president of my church youth group and I was his VP. Even though we knew each other for many years, God allowed us to preach together in a youth revival in July 2014. Little did I know that at the same alter God united us in ministry he would later unite us in marriage.

That same summer in August we had our official “chaperoned date” lol and from there on it was history!  Chris was always extremely supportive of my dreams even before dating and I knew like many of my church members would say to me, especially my pastor, “he was a keeper”.

 In June 2015, JDA had grown to the point where it required more of my time and space. So, I decided to quit my job and take on Jupe de Abby full time while still tackling school. On October 17, 2015, we were able to move to our new/current location 928 W. Ridge Rd, Rochester NY 14615, where Chris then proposed to me!


Even though to many Jupe de Abby is just a women’s modest clothing store, to me it my ministry. It a gift that God gave, the journey God took me through, to find the Abby he called me to be. The blessings and doors that God has opened are countless. Doing God's will and being able to bless others through JDA, I say it is an honor. I pray that my story touches those who may be facing similar situations as I did and that your faith can help you see that God has a plan for your life better than anything you had imagined ; )